Basics Graphic Design 02: Design Research: Investigation for successful creative solutions - Softcover

Leonard, Neil; Ambrose, Gavin

Softcover

ISBN 10: 2940411743 ISBN 13: 9782940411740

Publisher: AVA Publishing SA, 2012

Synopsis

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

About this title

About the Authors

Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses.



As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

From the Back Cover

AVA's Basics Graphic Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the field of graphic design. Packed with examples of from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject.

Basics Graphic Design 02: Design Research will guide the reader through how to make the best use of research, in order to inform and enrich their design work. Through introducing key terminology, examining the importance of context, introducing specific research techniques and looking at how to analyze, interpret and present you research findings, the book gives the readers the tools they need to work towards innovative design solutions.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2012
• Language: English
• ISBN 10: 2940411743
• ISBN 13: 9782940411740
• Binding: Paperback
• Edition number: 1
• Number of pages: 200