Format: (Basics Design S.) - Softcover

Ambrose, Gavin; Harris, Paul

4.15

89 ratings by Goodreads

9782884790512: Format: (Basics Design S.)

Softcover

ISBN 10: 2884790519 ISBN 13: 9782884790512

Publisher: AVA Publishing SA, 2004

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Our new series, Basics Design, will incorporate five titles Format, Layout, Typography, Image and Colour, each representing the fundamentals of graphic design. This series will provide design students and anyone with an interest in creativity with an indispensable reference tool and a through knowledge of the building blocks of Graphic Design. Format concerns the physical dimensions of a product and the space one has to best present the graphic elements of a design. Product shape and size is a neglected but key aspect of a design's eventual impact, and within all print and digital media a creative approach to format selection can produce dramatic results. Armed with knowledge of different folding options the designer is open to additional creative possibilities that can have a pronounced effect on the finished product, whether it's an annual report, a book, a package or a magazine insert.

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Review:

"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA.

About the Author:

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Communication. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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