When is an emotional argument more effective than a logical one? What are the group dynamics that determine an organisations success or failure? How do ideas spread through a population? What are the three key factors to keep activist volunteers motivated? What does Game Theory teach us about political rivalries? When should we trust the wisdom of crowds over the wisdom of experts? What causes hyperinflation? How to banks create money? What is Modern Monetary Theory? If you want to know the answers, buy the book. If you already know the answer to all these questions, you should buy this book to see if you're right, then give it to a friend. The Way of the Activist distils research from social psychology, communication theory, anthropology, economics and political activism into one short book. It's broken down into short, self-contained chapters designed to be read in about ten minutes each, and assumes no prior knowledge or experience. It is the perfect starting place for an activist's political education and would be ideal to start a discussion group around. Talk Socialism are a groundbreaking political education group who started in Newcastle upon Tyne. If you want some evidence-based research on what motivates people, how people think, or the basics of group dynamics, this is the book for you.
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“Politics is changing. We have to know: how their economies work, what strengths we have, the need for a principled leadership – and the determination to organise and win. This book will be a useful addition to our armoury, along with class consciousness and a good alarm clock!” Ken Loach
"Talk Socialism is a wonderful initiative." John McDonnell
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