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Synopsis
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
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- PublisherCerebellum Press
- Publication date2018
- ISBN 10 1936572516
- ISBN 13 9781936572519
- BindingHardcover
- LanguageEnglish
- Number of pages296
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Strategic Marketing Management
Seller: Textbooks_Source, Columbia, MO, U.S.A.
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hardcover. Condition: New. 9th ed. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002231813N
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Strategic Marketing Management
Seller: Textbooks_Source, Columbia, MO, U.S.A.
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hardcover. Condition: Good. 9th ed. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002231813U
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Strategic Marketing Management
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Strategic Marketing Management
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781936572519
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Strategic Marketing Management
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Strategic Marketing Management
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Strategic Marketing Management
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Strategic Marketing Management (Hardcover)
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Hardcover. Condition: new. Hardcover. Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations. Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a comprehensive framework to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781936572519
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Strategic Marketing Management, 9th Edition
Seller: moluna, Greven, Germany
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Gebunden. Condition: New. KlappentextrnrnStrategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework . Seller Inventory # 547977197
Quantity: Over 20 available
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Strategic Marketing Management, 9th Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. 2018. 9th ed. hardcover. . . . . . Seller Inventory # V9781936572519
Quantity: 13 available