Plug Your Book!: Online Book Marketing for Authors

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9781936560158: Plug Your Book!: Online Book Marketing for Authors
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-- Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction. -- Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns. -- Blog to connect with readers, driving them to Amazon and bookstores. -- Boost your visibility with Google, ignite word-of-mouth with social networks for viral marketing. -- Capitalize on peer content and "amateur" book reviews. -------------------------------------------------- Praise for PLUG YOUR BOOK! "I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one to every author out there." -- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon "In-depth information about using Amazon as a marketing platform." -- Christine McNeil Montano, Amazon Top Reviewer "...I have launched online campaigns for more than 1,000 books. I've worked with most of America's largest book publishers, helping many of them build online marketing departments. The book you're holding now is the new training manual." -- Steve O'Keefe, author: Publicity on the Internet "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: The Complete Idiot's Guide to Growing Your Business with Google "The first comprehensive guide to Internet book publicity." -- Morris Rosenthal, publisher, Foner Books "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Amazon Top Reviewer ------------------------------ CONTENTS: Taking control of your book sales One big caveat How to use this book Staying current Electric word of mouth Riding the big river Amazon's 'long tail' Getting recommended Personalized bookstores Amazon Bestseller Campaigns Making the list How Bestseller Campaigns work ... and this is success? Haywired recommendations Is it worth it? Amateur book reviews Credibility through peers Getting more Amazon reviews Amazon Top Reviewers Contacting Top Reviewers Etiquette in approaching reviewers Finding more Amazon reviewers More ways to get reviews Building your author Web site Getting involved Your domain Building blocks of your site A survey of author Web sites Your online press kit Multimedia for books Advanced Amazon tools Buy X, Get Y Weaknesses of BXGY Free paired placement Single New Product e-mails Amazon Connect Listmania Google, Amazon, digital contentGoogle Book Search Accidental book discovery Instant Online Access Ad-Supported Access Google Print on Demand Pay-per-click advertising Google AdWords Yahoo Search Marketing Power tools Amazon Sales Rank TitleZ Affiliate partnerships Analyzing your traffic Linking strategy Search engine optimization Keyword density Length of your lease Publishers Portal Privacy policies Web site cardinal sins Selling on Amazon, beyond Print on demand Amazon Advantage Amazon Marketplace Catalog accuracy Handling sales on your site Google Checkout Other major online retailers Barnes & Noble BookSense Ethics of online marketing Shill reviews Spam

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9780977240616: Plug Your Book! Online Book Marketing for Authors: Online Book Marketing for Authors, Book Publicity Through Social Networking

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ISBN 10:  0977240614 ISBN 13:  9780977240616
Publisher: Weber Books, 2011
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Book Description Weber Books, United States, 2013. Paperback. Condition: New. 2nd ed. Language: English. Brand new Book. > Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction > Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns > Blog to connect with readers, driving them to Amazon and bookstores > Boost your visibility with Google, use MySpace for viral marketing > Ignite word of mouth with Web social networks > Capitalize on peer content and "amateur" book reviews Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon .".The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: 'Growing Your Business with Google' "I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual." -- Steve O'Keefe, author: 'Publicity on the Internet' .".Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses." -- Marion Gropen, president, Gropen Associates. Seller Inventory # AAV9781936560158

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Book Description Weber Books, United States, 2013. Paperback. Condition: New. 2nd ed. Language: English. Brand new Book. > Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction > Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns > Blog to connect with readers, driving them to Amazon and bookstores > Boost your visibility with Google, use MySpace for viral marketing > Ignite word of mouth with Web social networks > Capitalize on peer content and "amateur" book reviews Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon .".The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: 'Growing Your Business with Google' "I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual." -- Steve O'Keefe, author: 'Publicity on the Internet' .".Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses." -- Marion Gropen, president, Gropen Associates. Seller Inventory # AAV9781936560158

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Book Description Weber Books, United States, 2013. Paperback. Condition: New. 2nd ed. Language: English. Brand new Book. > Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction > Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns > Blog to connect with readers, driving them to Amazon and bookstores > Boost your visibility with Google, use MySpace for viral marketing > Ignite word of mouth with Web social networks > Capitalize on peer content and "amateur" book reviews Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon .".The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: 'Growing Your Business with Google' "I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual." -- Steve O'Keefe, author: 'Publicity on the Internet' .".Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses." -- Marion Gropen, president, Gropen Associates. Seller Inventory # LIE9781936560158

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