Futurevision: scenarios for the world in 2040 - Softcover

Watson, Richard; Freeman, Oliver

Softcover

ISBN 10: 1922070092 ISBN 13: 9781922070098

Publisher: Scribe UK, 2013

Synopsis

The future is not what it used to be. In this volatile era, with the world changing rapidly, people are more curious than ever to know what lies ahead. Will relentless consumerism end up destroying our planet? Or can science and technology allow us to innovate our way out of trouble? Perhaps a greater social consciousness and community-based living will take over or, conversely, the competition for limited resources may result in everyone fighting for themselves. Drawing on these four possible futures, Richard Watson and Oliver Freeman invite us to examine critically the risks and opportunities to come. They discuss the key factors, trends, critical uncertainties, and wildcards that will shape the future, guiding us to a greater awareness of long-term problems and possible solutions and empowering us not only to adapt to what might happen, but also to shape our future and to generate change. It s impossible to know for certain what the future holds, but we can remove some of its surprises by engaging in a meaningful debate about the choices we face now. This book shows us how.

About this title

Review:

'A rich, provocative, imaginative, and rigorous guide to thinking about the future' --Peter Schwartz, futurist and co-founder of the Global Business Network

'In 2040, shops will talk to you before you even enter them. Your reputation will precede you like a criminal record and the world you move through will be covered in smart dust ... If you want to know more about what life will be like in 2040, this analysis of four major scenarios [is] highly readable, entertaining, thought-provoking and full of informed forecasts it would be foolish to ignore.' --Caroline Baum

'Reads like a slick business lecture but also draws on such diverse sources as E.M. Forster and Blaise Pascal. --The Age

About the Author:

Richard Watson is a writer, speaker, and strategist who works with leadership teams to challenge existing thinking about what is obvious or inevitable. He is also the founder and publisher of Whatís Next, a website that documents global trends, and the co-founder, with Oliver Freeman and Andrew Crosthwaite, of Futures House Europe, a specialist scenario planning consultancy. Richard is the author of the bestselling book Future Files (Scribe), which has been translated into 14 languages. He lectures regularly in London Business Schoolís Executive Education programmes. Oliver Freeman is a career publisher and the joint chairman of Third Millennium Publishing Australasia. He is also the co-founder, futurist, and leading scenario planner at the Neville Freeman Agency. Oliver has chaired boards for the Copyright Agency, Viscopy, Publish Australia, and UNSW Press, and is a co-founder of digital companies eBooks.com, Leagle, The Larrikin Post, and homepageDAILY. He is an adjunct professor at the University of Technology Sydney Business School, and has worked extensively with Richard on various scenario-planning projects.

About this edition

• Publisher: Scribe UK
• Publication date: 2013
• ISBN 10: 1922070092
• ISBN 13: 9781922070098
• Binding: Paperback
• Number of pages: 336