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Being a presenter today is so much more than linking songs on the radio. In this modern era, where literally anyone with a PC and an internet connection can create their own radio station, presenters need to become more entrepreneurial.
The Radio Presenter's Handbook encourages you to think of yourself as a company and in doing so take on the roles of Product Manager, Sales Director and Managing Director. The aim of this book is to become a great presenter, to make a reasonable amount of money and expand your business beyond a daily three-hour show.
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After years in the industry it became apparent that aside from the information provided by the PD of the station on which you worked, there were few books, guides or documents - aimed at you, the presenter - dealing with preparing for shows, developing your on-air product, negotiating contracts and understanding your brand. The aim of this book is to give you a thorough under-standing of what it takes to become a great presenter, to make a reasonable amount of money and expand your business beyond a daily three-hour show.
In the book I’ve tried to let you in on some of the secrets of the industry that PDs tend to keep to themselves, together with imparting a gathered knowledge of what makes a great presenter. This book examines all areas of your presenting life including:
· The many myths that exist within the industry. PDs and MDs seem to programme largely based on re-search today, but what sort of information is avail-able to them and how could you use it to your benefit?
· Understand how you can gain a greater understand-ing of your strengths and weaknesses as a presenter.
· How to prep for your show efficiently and effec-tively.
· How to construct and deliver great links, every link.
· How to develop yourself as brand. You’ll learn what a brand is, why they are important in the 21st Cen-tury and why you need to be one.
· The art of negotiation and how to walk away from the next contract negotiation with the deal you want.
· Running your business and taking the first steps towards your next goal.
I hope you enjoy reading this book and feel that you gain knowledge that you previously didn’t have. But do remember that nobody really knows what it takes to be a great presenter. By its very personal nature, radio is such a subjective business that it’s likely neither you, I, nor the rest of the world could ever agree on who the great presenters are. Or, more likely, we would agree to an extent because we work in the industry, but it would be very different to what your listeners think makes a great presenter. Hopefully this book will teach you how to surprise and delight your audience on a daily basis, giving them a reason to stay with you for longer and to come back for more. As a consequence you’ll become more successful and will gain greater rewards for doing the job you love.About the Author:
Andy Johnson is the former Group Programming Strategy Director for Capital Radio Plc based in London, UK. He is a founder of the speech based audio download site www.audioVille.co.uk and a managing partner of Open Source Studios Limited. After spending time as a presenter, and then a producer at Capital Radio, Andy was one of the founders and Creative Director at X-Trax Magazine. When Capital purchased Red Dragon in 1998 he became Programme Director winning the NTL UK Station of the Year in 2000. Regional Programme Director, then Head of Group Programming for the Capital Radio Group, Andy then became Group Programming Strategy Director. He is currently a consultant with clients including Channel 4, GCap Media, Seven Broadcast, The Radio Centre and IPC Magazines. He is the author of four books including Radio Programmer Core Skills and The Radio Sponsorship & Promotions Handbook. His website is at www.andyjohnson.biz.
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