Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception - Softcover

Softcover

ISBN 10: 190399814X ISBN 13: 9781903998144

Publisher: Green Books, 2002

Synopsis

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell’s Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former drill platform achieved its goals. Monsanto’s gross underestimation of the European resistance against the introduction of genetically engineered products now universally known as Frankenstein Food is another. Today, as more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling with Business reveals how corporate giants attempt to control their ‘enemies’ - and how groups and individuals can fight back. Part One of this book analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear―and unstoppable!

About this title

Synopsis

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking the former drill platform achieved its goals. Monsanto's gross underestimation of the European resistance to the introduction of genetically engineered products is another. As more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. This text reveals how corporate giants attempt to control their "enemies" and how groups and individuals can fight back. Part 1 analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part 2 offers tactical tools to help activists and concerned citizens recognize manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available.

Edition details

• Publisher: Green Books
• Publication date: 2002
• Language: English
• ISBN 10: 190399814X
• ISBN 13: 9781903998144
• Binding: Paperback
• Edition number: 1
• Number of pages: 224
• Editor: Lubbers Eveline