Wendy Helsby Teaching TV Advertising

ISBN 13: 9781903663318

Teaching TV Advertising

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9781903663318: Teaching TV Advertising

Teaching TV Advertising offers a clear introduction to advertising and its role in television. Beginning with the history of the growth of the advertising industry, Wendy Helsby goes on to explore: The language of advertising including textual analysis, visual and auditory codes, narrative and genre, and intertextuality; Audience and targeting including cultural, global and regional codes; Messages and meanings looking at representation and ideologies; The industry and its institutions from ad agencies to production companies, from commercial TV channels to regulatory bodies. Teaching TV Advertising also includes a great many classroom resource sheets to support each section of the book, a clear glossary and a further resources list, including a suggested lesson plan. Certain to be of practical use, Teaching TV Advertising is an essential resource for teachers of both GCSE and A level Media Studies.

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it is a complete one-stop pack a worthwhile addition to your personal or departmental resources all you need to get going in the teaching of television advertising. --In the Picture

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Wendy Helsby
Published by Auteur Publishing, United Kingdom (2004)
ISBN 10: 1903663318 ISBN 13: 9781903663318
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Wendy Helsby
Published by Auteur Publishing, United Kingdom (2004)
ISBN 10: 1903663318 ISBN 13: 9781903663318
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Book Description Auteur Publishing, United Kingdom, 2004. Paperback. Book Condition: New. 297 x 210 mm. Language: N/A. Brand New Book. Bookseller Inventory # AAO9781903663318

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