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Teaching TV Advertising offers a clear introduction to advertising and its role in television. Beginning with the history of the growth of the advertising industry, Wendy Helsby goes on to explore: The language of advertising including textual analysis, visual and auditory codes, narrative and genre, and intertextuality; Audience and targeting including cultural, global and regional codes; Messages and meanings looking at representation and ideologies; The industry and its institutions from ad agencies to production companies, from commercial TV channels to regulatory bodies. Teaching TV Advertising also includes a great many classroom resource sheets to support each section of the book, a clear glossary and a further resources list, including a suggested lesson plan. Certain to be of practical use, Teaching TV Advertising is an essential resource for teachers of both GCSE and A level Media Studies.
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it is a complete one-stop pack a worthwhile addition to your personal or departmental resources all you need to get going in the teaching of television advertising. --In the Picture
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Book Description Auteur, 2004. Spiral-bound. Condition: Used; Good. Ex-library **Simply Brit** Shipped with Premium postal service within 24 hours from the UK with impressive delivery time. We have dispatched from our book depository; items of good condition to over ten million satisfied customers worldwide. We are committed to providing you with reliable and efficient service at all times. Seller Inventory # 2873132
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008912451
Book Description Auteur, 2004. Spiral-bound. Condition: VeryGood. Daily dispatch from the UK. Seller Inventory # mon0000594407