This book is aimed at anyone who is either considering starting their own business, or involved in the running of a small to medium sized enterprise.
The skills and knowledge essential for successful management are covered: what to consider prior to setting up, preparation, finding premises, recruitment, planning, marketing and many other practical issues relevant to small business.
Setting Up and Managing Your Own Business brings together in one book a wealth of information and advice from experts in their field.
New for the second edition are sections on: e-commerce and the internet, customer loyalty, recovering bad debts and the recent 'Woolf reforms', the national minimum wage, CE marking and European standards, exhibiting and visiting trade fairs.
"synopsis" may belong to another edition of this title.
All you need to know. This book covers everything, and I mean everything, a small businessman could want to know. This is an excellent well-thought out book written by business people for business people. It you need inspiration, turn to the start of the book where Sage managing director Graham Wylie, describes how his four-man company grew into an international firm with 4,000 staff and a 300m turnover. As he says, if Sage can do it, so can anyone else. -- The Journal 29.05.00
Reach for this classic when starting out. It covers most of what a newcomer needs to know in language he can understand. -- The Daily Telegraph 27.07.99
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781902990118. Seller Inventory # 8530983
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