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This report contains a blueprint for implementing the right CRM strategy in an organization. Based on the findings of a cross industry survey among professionals, the report gives a thorough analysis of the measurable aspects of CRM, examining the challenges involved and the potential solutions. International case studies include: Barclaycard; British Telecommunications; Disneyland Paris; and Boehringer-Ingelheim.
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Book Description Business Intelligence Ltd, 1999. Paperback. Condition: New. book. Seller Inventory # M1898085331