Measuring and Valuing Customer Relationships: How to Develop the Measures That Drive Profitable CRM Strategies

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9781898085331: Measuring and Valuing Customer Relationships: How to Develop the Measures That Drive Profitable CRM Strategies
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This report contains a blueprint for implementing the right CRM strategy in an organization. Based on the findings of a cross industry survey among professionals, the report gives a thorough analysis of the measurable aspects of CRM, examining the challenges involved and the potential solutions. International case studies include: Barclaycard; British Telecommunications; Disneyland Paris; and Boehringer-Ingelheim.

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9781898085614: Measuring and Valuing Customer Relationships: How to Develop the Measures That Drive Profitable CRM Strategies

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ISBN 10:  1898085617 ISBN 13:  9781898085614
Publisher: Business Intelligence, 1999
Softcover