Measuring and Valuing Customer Relationships: How to Develop the Measures That Drive Profitable CRM Strategies

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9781898085331: Measuring and Valuing Customer Relationships: How to Develop the Measures That Drive Profitable CRM Strategies
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This report contains a blueprint for implementing the right CRM strategy in an organization. Based on the findings of a cross industry survey among professionals, the report gives a thorough analysis of the measurable aspects of CRM, examining the challenges involved and the potential solutions. International case studies include: Barclaycard; British Telecommunications; Disneyland Paris; and Boehringer-Ingelheim.

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Robert Shaw; David Reed; Business Intelligence
Published by Business Intelligence Ltd (1999)
ISBN 10: 1898085331 ISBN 13: 9781898085331
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Book Description Business Intelligence Ltd, 1999. Paperback. Condition: New. book. Seller Inventory # M1898085331

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