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Measuring and Valuing Customer Relationships: How to Develop the Measures That Drive Profitable CRM Strategies - Softcover
This report contains a blueprint for implementing the right CRM strategy in an organization. Based on the findings of a cross industry survey among professionals, the report gives a thorough analysis of the measurable aspects of CRM, examining the challenges involved and the potential solutions. International case studies include: Barclaycard; British Telecommunications; Disneyland Paris; and Boehringer-Ingelheim.
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- PublisherBusiness Intelligence
- Publication date1999
- ISBN 10 1898085331
- ISBN 13 9781898085331
- BindingPaperback
- Number of pages250
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