Allen Andrews The Whisky Barons

ISBN 13: 9781897784846

The Whisky Barons

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9781897784846: The Whisky Barons
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The success of today's whisky industry is largely due to the commercial drive and foresight of a select group of whisky merchants who took the business by storm in the late 18th and early 19th centuries. This is the story of how Dewar, Buchanan, Walker, Bell and Mackie established their brands and kick-started the industry. The men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their companies. This book shows how they changed the face of the world of whisky by taking the industry by the scruff of the neck and creating many of the sales techniques and the actual business culture still in existence today.

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About the Author:

Allen Andrews was born in Greenwich in 1913 and was educated at Bancroft School and St John's College, Oxford. Many of his books have been translated into foreign languages.

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Other Popular Editions of the Same Title

9780904041378: Whisky Barons

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ISBN 10:  0904041379 ISBN 13:  9780904041378
Publisher: Imprint unknown, 1977
Hardcover

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Book Description NEIL WILSON PUBLISHING, United Kingdom, 2003. Paperback. Condition: New. New edition. Language: English . Brand New Book. The success of today s whisky industry is largely due to the commercial drive and foresight of a select group of whisky merchants who took the business by storm in the late 18th and early 19th centuries. This is the story of how Dewar, Buchanan, Walker, Bell and Mackie established their brands and kick-started the industry. The men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their companies. This book shows how they changed the face of the world of whisky by taking the industry by the scruff of the neck and creating many of the sales techniques and the actual business culture still in existence today. Seller Inventory # ABS9781897784846

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Book Description NEIL WILSON PUBLISHING, United Kingdom, 2003. Paperback. Condition: New. New edition. Language: English . Brand New Book. The success of today s whisky industry is largely due to the commercial drive and foresight of a select group of whisky merchants who took the business by storm in the late 18th and early 19th centuries. This is the story of how Dewar, Buchanan, Walker, Bell and Mackie established their brands and kick-started the industry. The men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their companies. This book shows how they changed the face of the world of whisky by taking the industry by the scruff of the neck and creating many of the sales techniques and the actual business culture still in existence today. Seller Inventory # ABS9781897784846

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Book Description Neil Wilson Pub Ltd, UK, 2003. Paperback. Condition: New. The success of today's whisky industry is largely due to the commercial drive and foresight of a select group of whisky merchants who took the business by storm in the late 18th and early 19th centuries. This is the story of how Dewar, Buchanan, Walker, Bell and Mackie established their brands and kick-started the industry. The men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their companies. This book shows how they changed the face of the world of whisky by taking the industry by the scruff of the neck and creating many of the sales techniques and the actual business culture still in existence today. Seller Inventory # 42495

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