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This is a biography of William Holland. Recognizing the power of advertising, Holland published a magazine which was sold locally, in which he advertised his own products, and sold advertising space to other traders. Holland soon began to develop an interest in the popular theatre and music hall, and became involved with several London theatres, including the Theatre Royal in Drury Lane., North Woolwich Gardens, Winter Gardens Blackpool, Wiltons Music Hall, The Old Vic, Albert Palace and the Great Eastern. Among his many achievements are the founding of the first Sick fund for music hall performers and the "discovery" of George Leybourne, whom he re-created as "Champagne Charlie", the first-ever "pop star". Holland's death in 1895 brought Blackpool to a standstill as the entire town turned out to pay their last respects at his funeral procession.
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