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Successful Change Strategies: Learning from Chief Executives - Softcover

 
9781870555708: Successful Change Strategies: Learning from Chief Executives

Synopsis

In most mature businesses, new technologies and new marketing approaches can only achieve a temporary competitive edge because they are quickly copied by rivals. A company's real competitive advantage lies in building a flexible organization which is able to respond quickly to the changing business environment. This collection of real-life experiences has been selected to show how companies of all types have tackled these issues. Top managers tell in their own words how they have handled organizational change in household name companies. Contributors include: Charles Allen (Chief Executive Granada TV), George Medley (Director WWF), Sir Malcolm Field and Dr Kevin Hawkins (WH Smith).

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9780131828902: Successful Change Strategies (Phi)

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ISBN 10:  0131828908 ISBN 13:  9780131828902
Publisher: Director Books, 1995
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ISBN 10: 1870555708 ISBN 13: 9781870555708
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Published by Director Books, 1994
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Taylor, B. (ed)
Published by Director Books, 1994
ISBN 10: 1870555708 ISBN 13: 9781870555708
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Published by Director Books, 1994
ISBN 10: 1870555708 ISBN 13: 9781870555708
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781870555708. Seller Inventory # 9069754

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