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This handbook offers techniques for developing brand strategies, managing brands, and maximizing their value. It describes how package designers have come to call themselves "brand identity designers"; how accountants determin whether or not brands should be put on balance sheets; and how corporate
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- PublisherPearson Education Limited
- Publication date1990
- ISBN 10 1870555309
- ISBN 13 9781870555302
- BindingHardcover
- Number of pages208
- Rating
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Brand Strategy
Published by
DIRECTOR BOOKS
(1990)
ISBN 10: 1870555309
ISBN 13: 9781870555302
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Hardcover
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Book Description Condition: Very Good. 1585156251. 1/1/0001 12:00:00 AM. Seller Inventory # U9781870555302
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Brand Strategy
Published by
DIRECTOR BOOKS
(1990)
ISBN 10: 1870555309
ISBN 13: 9781870555302
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01870555309-G
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Brand Strategy
Published by
Pearson Education Limited
(1990)
ISBN 10: 1870555309
ISBN 13: 9781870555302
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture légèrement déchirée. Salissures sur la tranche. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Slightly torn cover. Soiling on the side. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-257-855
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