Items related to The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Synopsis:
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
About the Author:
Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.
"About this title" may belong to another edition of this title.
- PublisherProfile Books
- Publication date1994
- ISBN 10 1861976100
- ISBN 13 9781861976109
- BindingPaperback
- Number of pages160
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The 22 Immutable Laws of Marketing
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Profile Books Ltd.
(1994)
ISBN 10: 1861976100
ISBN 13: 9781861976109
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The 22 Immutable Laws Of Marketing (Paperback)
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Book Description Paperback. Condition: new. Paperback. Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail. A classic and bestselling book that provides the definitive rules that govern the world of marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781861976109
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The 22 Immutable Laws of Marketing
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The 22 Immutable Laws Of Marketing
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Book Description Paperback. Condition: Brand New. 160 pages. 7.76x5.12x0.51 inches. In Stock. Seller Inventory # __1861976100
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Seller Inventory # B9781861976109
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The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing
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