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IN SEARCH OF EUROPEAN EXCELLENCE
Among the companies featured:
· ABB
· >Adidas
· BP
· British Steel
· Club Med
· Digital Europe
· Ericsson
· Hanson
· Heineken
· Hoffman La Roche
· Honeywell UK
· ICI
· ICL
· Lucas Varity
· Marks & Spencer
· Mercedes-Benz
· Nissan UK
· Nokia
· Opel-Vauxhall
· Philips
· Pilkington
· Robert Bosch
· Royal-Dutch Shell
· Siemens
· Sun Life
· Unilever
· Volkswagen
· Zeneca
In business, Europe appears to have lagged behind America and Asia. Its companies have been slow to exploit the new technologies and philosophies of organization and achievement. But while debate rages on about a federal Europe, Europe's business leaders are now creating it under our noses. Restructuring, expanding, forming new alliances, they are redrawing the map in a series of highly competitive moves. These sweeping changes are creating a new kind of company – and a new kind of manager – that can compete successfully at the fiercest level, and win.
Robert Heller is the first to penetrate the very heart of European management to reveal and analyse the key strategies driving the top companies forward. Be they Finnish, British, German, French, Dutch, Swiss or cross-national, owned within or outside Europe, these companies are fast on their feet, flexible, adventurous, responsive and constantly improving. Leadership is being devolved, the management of radical change is taking centre stage, cultures are being reshaped and corporations subdivided. Organizations are becoming more fluid in the pursuit of maximum motivation, effective team-working and constant renewal.
Drawing on a wide variety of case histories, M & S, ABB, Nokia, Mercedes-Benz, Unilever, Heineken and Zeneca among them, Heller applies rigorous theory to illustrate the vital lessons companies – and their managers – must learn if they are to stay ahead of the competition.
'In Search of Excellence' is a far-reaching and illuminating 'tour de force' which is required reading for all managers, directors and CEOs all over the world.
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