Green Scorecard: Measuring the Return on Investment in Sustainability Initiatives

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9781857885545: Green Scorecard: Measuring the Return on Investment in Sustainability Initiatives

Too many organizations are currently caught in a ‚??green slump,‚? struggling to engage in sustainability projects and making far less progress than they should be. Some businesses are striving to lead the way by equipping their facilities with new, energy-saving technologies or creating projects that contain post-consumer materials, whereas others may be just now implementing company-wide recycling programs. No matter which green initiative you choose, in order to succeed companies must adopt a results-based, return on investment (ROI) focus that helps them to identify, develop and implement green projects that add value‚??from an economic, environmental and societal perspective. In The Green scorecard, business leaders‚??from CEOs and CFOs to project managers and engineers‚??receive a reliable measurement and evaluation system that delivers credible data for decision makers. The valuable book, based on the ROI Institute‚??s internationally renowned methodology, gives you clear steps for determining the overall worth of green projects‚??for both the environment and the bottom line.

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About the Author:

Dr. Patti P. Phillips is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. A renowned expert in measurement and evaluation, she helps organizations implement the ROI Methodology in countries around the world, including India, Indonesia, South Africa, Australia, Chile, Brazil, Romania, Ireland, Canada, and the United States. Dr. Jack J. Phillips is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations, has won numerous awards, and is the author or editor of more than 50 books.

Review:

Return on Investment is both the holy grail and the bogeyman of sustainability projects. Misunderstood, ROI can stop worthy projects or green-light terrible ones. Meanwhile, if narrowly defined ROI is the only criteria for determining project worth, we can probably kiss the planet goodbye. And yet ignoring ROI would be equally devastating. That's why a deep dive on this subject is crucial, and that's what Patti and Jack Phillips have done, in a way that will be useful and applicable. (Auden Schendler, Executive Director, Sustainability, Aspen Skiing Company)

Sustainability initiatives have to create value in excess of their costs. The Green Scorecard provides a framework to do so. It will help executives move away from sustainability voodoo-assuming projects create value-towards sustainability science-demonstrating value through measurement. (Gregory C. Unruh, PhD, professor and Director, The Lincoln Center for Ethics, Thunderbird School of Global Management)

Written in an easy-to-understand format, this book shows how to measure the success of sustainability projects with a balanced set of data including ROI. This is necessary for the integration of social and environmental impacts into management decision making and the inclusion of metrics for sustainability into ROI calculations. (Marc J. Epstein, Distinguished Research Professor of Management at Rice University and author of Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts)

Jack and Patti Phillips unravel the mystery of measurement by presenting a balanced set of measures that show the full impact of programs, including bottom-line measures such as business impact and ROI. (Stephen R. Covey, author of The 7 Habits of Highly Effective People)

Return on Investment is an answer to what executives are asking for-Patti and Jack summarize everything a practitioner needs to know and do. (William C. Byham, President and CEO, Development Dimensions International, author of Zapp! The Lightning of Empowerment and Heroz)

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