Mind Your Manners: Managing Business Culture in a Global Europe

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9781857883145: Mind Your Manners: Managing Business Culture in a Global Europe
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Praised by Business Week as 'invaluable political and psychological profiles of each nationality...a wonderfully entertaining view of others as well a ourselves' and named a Financial Times Business Book of the Year, Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade. Now in a fully expanded and updated third edition, this practical guide contains a further fifteen country chapters including all the additional countries - from the Baltics to the Balkans - becoming a members of the European Union, the world's biggest global market. This major new edition comprehensively covers no fewer than thirty-three different business cultures including non-EU Norway, Switzerland, Russia and America.

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Review:

'A very clever management book.' —John Cleese

'We do need to increase our understanding of each other's cultures - fast. So buy this book and keep it in your briefcase.' --Gay Haskins, Director General, European Forum for Management Development

From the Publisher:

A practical guide to working successfully in Europe
Managers working in a multi-cultural environment often make two mistakes - they misunderstand behavioural and cultural differences, or they are defensive and over-sensitive. Both can lead to reduced effectiveness and alienation, and even to confrontation. In Mind Your Manners, John Mole addresses such issues as communication, leadership, decision making, meetings (both formal and informal), multicultural teams and networking. Whether or not stereotypes exist in reality, they certainly do in the perception of outsiders. And it is in perceptions of behaviour that misunderstandings occur. Avoiding them will make collaboration not necessarily more harmonious, but much more productive - and that, after all, is a true test of the European Union.

This is an effective business giude aimed at managers of any nationality intending to work or do business in this huge market; it is intelligent and practical and will help anybody working in this area.

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9781857880854: Mind Your Manners: Managing Business Cultures in the New Global Europe: Managing Business Cultures in Europe

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Publisher: Nicholas Brealey International, 1995
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