A very clever management book. (John Cleese)
We do need to increase our understanding of each other's cultures - fast. So buy this book and keep it in your briefcase. (Gay Haskins, Director General, European Forum for Management Development)
A practical guide to working successfully in EuropeManagers working in a multi-cultural environment often make two mistakes - they misunderstand behavioural and cultural differences, or they are defensive and over-sensitive. Both can lead to reduced effectiveness and alienation, and even to confrontation. In Mind Your Manners, John Mole addresses such issues as communication, leadership, decision making, meetings (both formal and informal), multicultural teams and networking. Whether or not stereotypes exist in reality, they certainly do in the perception of outsiders. And it is in perceptions of behaviour that misunderstandings occur. Avoiding them will make collaboration not necessarily more harmonious, but much more productive - and that, after all, is a true test of the European Union.
This is an effective business giude aimed at managers of any nationality intending to work or do business in this huge market; it is intelligent and practical and will help anybody working in this area.