Writing a Press Release: How to Get the Right Kind of Publicity and News Coverage (How to books)

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9781857034851: Writing a Press Release: How to Get the Right Kind of Publicity and News Coverage (How to books)
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Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.

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