Seven Experiments: A Do-it-yourself Guide to Revolutionary Science - Softcover

Sheldrake, Rupert

Softcover

ISBN 10: 185702298X ISBN 13: 9781857022988

Publisher: Fourth Estate, 1995

Synopsis

'This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies' - Robert Picard, University of Jonkoping, Sweden. 'Insightful, contextually analytical, yet easy to comprehend, "Strategic Management in the Media" successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed' - Sylvia M. Chan-Olmsted, University of Florida. '...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction' - Gillian Doyle, University of Glasgow. This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

About this title

Review

Praise for previous editions:

'He is consciously reflective of day-to-day classroom experiences and this 'in touch with' dimension in his writings gives him credibility and encourages his readers to develop their own practice' - Mike O'Connor, The Psychology of Education Review, Vol. 27, No. 2, pp.44-45

'He presents with vivid authenticity - his stories are always a potent cocktail of pain and humour - tales of classroom and school challenge with which any practicing teacher immediately identifies' - Professor Sir Tim Brighouse, Times Educational Supplement

'Bill Rogers has inspired a generation of teachers through his books and lectures. He has the gift of credibility, talking to real teachers about real classrooms, and never patronising us' - Geoff Barton, Times Educational Supplement

From the Back Cover

NEW SCIENCE "In any generation, there are only a handful of people whose ideas contain the possibility of significantly altering the course of human history. Dr. Rupert Sheldrake is such a person. His ideas offer a real chance for humanity to regain its spiritual bearings. We have been blessed with a rare genius." --Larry Dossey, M.D., bestselling author of Healing Words How does your pet know when you are coming home? How do pigeons home? Can people really feel another pair of eyes looking at them? These questions and other unexplained natural phenomena form the basis of Sheldrake's look at the world of established science as he puts some of its most cherished assumptions to the test. He shows how fundamental scientific theories have hardened into unquestioned dogmas and are now taken for granted as scientific common sense. In the true spirit of scientific skepticism, Sheldrake examines seven of these beliefs. His approach is radical in two senses: not only does he question the content of current scientific doctrines, but he also questions the way that science is done. He suggests that scientific inquiry need no longer be the monopoly of a professional scientific priesthood but can be open to widespread participation by students and by nonprofessionals. Sheldrake presents experiments that allow anyone to participate in this journey of discovery and, in this new edition, gives an update on the exciting results obtained thus far. His experiments look at how scientific research is often biased by experimenters' expectations, such as the belief that physical constants cannot change. He also examines the taboo against taking pets seriously and explores the question of human extrasensory perception. Perhaps most important, he shows how simple yet radical research is already shaking the very foundations of science as we know it. In this compelling and intelligent book, Sheldrake offers no preconceived wisdom or easy answers--just an open invitation to explore the unknown, create new science, and perhaps even change the world. RUPERT SHELDRAKE, PH.D., is a former research fellow of the Royal Society and former director of studies in biochemistry and cell biology at Clare College, Cambridge University. He is the author of more than 60 technical papers in scientific journals and several books, including The Rebirth of Nature, The Presence of the Past, A New Science of Life, and Dogs That Know When Their Owners Are Coming Home. He lives in London.

Edition details

• Publisher: Fourth Estate
• Publication date: 1995
• Language: English
• ISBN 10: 185702298X
• ISBN 13: 9781857022988
• Binding: Paperback
• Number of pages: 256