Items related to Marketing Concepts for Libraries and Information Services
Synopsis
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.
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Review
"For anyone involved in marketing their library or information service--and in my opinion that means all staff--this is essential reading."
About the Author
Eileen Elliott de Saez is a Chartered Marketer, one of the first in the UK, and was until recently Senior Lecturer at the School of Information Studies, University of Northumbria.
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- PublisherFacet Publishing
- Publication date2002
- ISBN 10 1856044262
- ISBN 13 9781856044264
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages240
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Marketing Concepts for Libraries and Information Services
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Marketing Concepts for Libraries and Information Services
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Marketing Concepts for Libraries and Information Services
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Marketing Concepts for Libraries and Information Services
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781856044264. Seller Inventory # 9945428
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Marketing Concepts for Libraries and Information Services
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781856044264. Seller Inventory # 9930674
Quantity: 1 available