Items related to Food Product Development: Maximising Success
Synopsis
Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is however a process fraught with risk, which often ends in failure. This book explains the means to making product development a success. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is an essential guide for R&D and product development staff, and managers throughout the food industry concerned with this key issue.
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Review
The authors have based the contents of this book on their many years of experience. -- Food Technology
About the Author
Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand, Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing succcessful product development projects.
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- PublisherWoodhead Publishing Ltd
- Publication date2001
- ISBN 10 1855734680
- ISBN 13 9781855734685
- BindingHardcover
- LanguageEnglish
- Number of pages392
- EditorEarle Mary D., Earle R.L., Anderson Allan M.
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