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Synopsis
This is the inside story of Apple Computer starting with its founders Steve Jobs and Steve Wozniak and the personal computer they created. It follows the saga through the growth of the business and its dealings with IBM.'
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Review
Apple Computer has made for good copy over the years. From its beginnings in the garage owned by Steve Jobs's parents and the launch of the Macintosh to the regimes of John Scully and Gil Amelio, Apple's story is irresistible and has been captured in several books. Now in Infinite Loop, Michael S. Malone offers what may be the best rendition yet of Apple's storied past.
Malone's account begins deep in the heart of Santa Clara Valley and the early lives of Apple's two founders, Jobs and Steve Wozniak. Malone seamlessly interlaces his accounts of the forces that shaped the two Steves--from the nascent electronics industry of the '60s and companies such as Sylvania and Hewlett Packard to Jobs' work at Atari and his repeated and often deceitful manipulation of his genius friend, the Woz. From these early beginnings, Malone takes the reader through the life of Apple Computer: its founding and launch of the Apple I, the return of Steve Jobs, the rollout of the iMac. In the end, Malone, a journalist who grew up in Silicon Valley and first covered Apple in 1979, writes that Apple was a company with lots of attitude but one that was bereft of character and only when that fact was laid bare "did the essential hollowness of the enterprise stand exposed." Infinite Loop is a wonderfully written, even gripping, corporate biography that anyone who has fallen under Apple's spell will enjoy. Recommended. --Harry C. Edwards, Amazon.com
Review
This is a fascinating story and Malone's book is particularly strong on the early, gold rush days of Silicon Valley. -- - Sunday Times
"About this title" may belong to another edition of this title.
- PublisherAurum Press
- Publication date1999
- ISBN 10 1854106384
- ISBN 13 9781854106384
- BindingHardcover
- LanguageEnglish
- Number of pages608
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Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane
Published by
Aurum Press, 1999
ISBN 10: 1854106384
ISBN 13: 9781854106384
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Hardcover (Printed Boards). Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. This is the first UK edition. Size: Octavo (standard book size). 608 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in very good condition, without tears or chips or other damage. Dust Jacket un-clipped. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Computers & Internet; Business, Finance & Marketing. ISBN: 1854106384. ISBN/EAN: 9781854106384. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB15640: 47 This book is extra heavy, and may involve extra shipping charges to some countries. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Seller Inventory # RB15640
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane
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Hardcover. Condition: Very Good. Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781854106384
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