The Art of Being Chosen: Secrets of Success from the Giants of Retail - Softcover

Butler, Martin

Softcover

ISBN 10: 1852526637 ISBN 13: 9781852526634

Publisher: Management Books 2000 Ltd, 2010

Synopsis

The Art of Being Chosen A guide to retail success, based on extended interviews with the CEOs of 54 of the world's biggest retailers. A unique collection of studies, and a must-read for anyone involved in retail. Full description

About this title

Review:

This book is like getting the world's leading retailers to help you run your shop...A" Ian Cheshire, CEO of Kingfisher Worldwide

About the Author:

During a 30-year career in retail advertising and marketing Martin Butler has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising & marketing groups in the UK. He has now sold his company but continues to run workshops on his books as well as lecturing and speaking at international conferences and events around the world.

About this edition

• Publisher: Management Books 2000 Ltd
• Publication date: 2010
• ISBN 10: 1852526637
• ISBN 13: 9781852526634
• Binding: Paperback
• Number of pages: 330