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Synopsis
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
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- PublisherManagement Books 2000 Ltd
- Publication date2000
- ISBN 10 1852523190
- ISBN 13 9781852523190
- BindingPaperback
- LanguageEnglish
- Number of pages270
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Getting It Right the Second Time: Remarketing Strategies to Turn Failure into Success
Published by
Management Books 2000 Ltd, 2000
ISBN 10: 1852523190
ISBN 13: 9781852523190
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbb0016071228
Quantity: 1 available