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Viewing his subject from a business perspective, the author takes an alternative look at Christ's methods and achievements, likening them to successful PR, sales and management principles which offer strategic lessons for businessmen and professionals today.
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"Christians and marketing men alike will find his (Andrew Finan's) well written book revealing..." THE TIMES
Jesus Christ - the Ultimate Management and Marketing Man
Jesus Christ has had an incalculable impact on the world. His message has dominated the last two millennia and today his followers are counted in their hundreds of millions. More than any other person Jesus has changed the course of history. His influence reaches deep into the fabric of our society. Law, politics, human rights and culture have all been dramatically affected by the philosophies of this man. He has changed directly or indirectly the lives of billions of people. In his name, solemn oaths have been sworn, monarchs have ruled and wars have been waged. He is arguably the most influential person of all time.
From his origins as the son of a carpenter in a rural town in ancient Israel, he managed to spread his beliefs to the four corners of the world without the aid of mass communication. His message has survived two thousand years and today wins over many thousands of converts to his cause every day.
This level of impact was not achieved by a quirk of history. It was achieved by the extraordinary marketing skills of Jesus Christ. From the start his ambition was to spread the message to the world and he had a clear game plan of how he would achieve it. He meticulously implemented a precise strategy and used stunning management and marketing techniques to achieve his aims. He was a man with a mission and in a hurry. In just three years he set Israel alight with his message and provided the infra-structure for it to continue to spread after his death. Jesus was one of the world’s first strategic marketers and can still be regarded as its most successful.
This book does not look at the substance of Jesus’ message but how he managed to propagate it. It focuses on the management and marketing genius of the man, his astounding understanding of human psychology and his methods of communication. It uncovers his underlying marketing strategy, how he packaged his message and the extraordinary techniques he used to convey it.
To Christians the impact of Jesus is unsurprising; his Godhead ensured his success. To non-Christians Jesus must still be reognised as a remarkable man, touched by genius at the very least. Whatever your perspective, the way in which he developed his message merits serious study.
In this book, we take a look at how he selected, motivated and trained disciples as a crack sales force; the sales techniques he used himself and imbued in his disciples; the content and style of his communication; how he handled rejection; how he utilised public relations and conflict to build his name.
It provides a lesson in sales and marketing from the greatest sales person of all time. Anyone who has a vested interest in the business of selling can learn and apply skills used by a man who had complete mastery of them. Step by step, the book shows how Jesus marketed his message and how these systems can be used today.
From a personal perspective writing this book was a thrilling voyage of revelation. Studying Jesus from a 'corporate' perspective threw a light on Jesus which has rarely if ever been properly investigated. As I discovered more he became a person whom I could understand and identify with - in essence he became more real.
His life was a towering achievement. He as much as anyone, has steered the course of mankind, leaving an indelible mark on all of our lives. We would do well to take a moment to stop and consider how he ever managed to do it. I hope this book makes that task easier. I hope you enjoy it.
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