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Pleasure: How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good - Softcover

 
9781851688975: Pleasure: How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good
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Award-winning neuroscientist David Linden shows how pleasure affects us at the most fundamental level, in our brains, and why ecstatic activities can easily become addictive. On this trip into cutting-edge science, he explores why nicotine and heroine are addictive while LSD is not; why the search for a safe appetitie suppressant has failed; if sex can be addicitve; and if we might someday control the part of the brain that makes us addicted in the first place.

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oneworld pbk,2012,illustrated
Review:
"Optimistic... Linden provides a fresh perspective." (Kirkus Reviews)

"Fascinating... Linden is a proficient guide. He even concludes with an educated prediction of a future that promises round-the-clock, unbridled access to ― theoretically, at least ― guilt-free pleasure through a specially wired cap." (Booklist)

“Linden has the scientific explanations for what’s happening between your gut and your brain in why-am-I-hungry-for-a-fourth-macaroon-moments.” (Vogue)

"How do orgasms, heroin, greasy foods and juicy gossip jolt the same neurons? Neuroscientist David Linden delves into the research, mixing in plenty of trippy anecdotes." (Psychology Today)

“[Linden] wears his learning lightly.... The book is interspersed with anecdotes...drawn from Linden's own life experience, making clear that the pleasures he describes are not limited to his laboratory.” (The Times Higher Educational Supplement)

"Highly readable and full of fascinating facts and theories...you're sure to get pleasure from reading Pleasure. 4/5" (BBC Focus)

"Pleasure is a superb book. My brain has been changed by reading it." (The Observer)

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  • PublisherOneworld Publications
  • Publication date2012
  • ISBN 10 1851688978
  • ISBN 13 9781851688975
  • BindingPaperback
  • Number of pages256
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9781851688241: Pleasure: How Our Brains Make Junk Food, Exercise, Marijuana, Generosity, and Gambling Feel So Good

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ISBN 10:  ISBN 13:  9781851688241
Publisher: Oneworld Publications, 2011
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