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Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back - Hardcover
'On the one hand information wants to be expensive because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.'
So said the influential technologist Stewart Brand at a 1984 hacker convention. Not only did his words evolve into a media business mantra that has shaped the internet as we know it today but the conflict which he predicted has led to a revolution in the way that our culture is disseminated and consumed.
Over the last decade the traditional media - newspapers, music, television, films and books - have been systematically ransacked by digital organisations. Every media business has had to contend with the growing consumer demand for free online content. As it is currently configured, both technically and legally, the Internet allows technology companies to reduce the price of content to zero by letting them build businesses with content copyrighted by others. It's a very effective way to draw an audience. MySpace attracted a user base larger than the population of most European countries, in part by letting its audience stream music, then sold itself to News Corporation for $580 million. But what are the consequences for cultural businesses? Is the result simply mayhem and inevitable cultural impoverishment?
Free Ride is the essential guide to a global marketplace in transition: where we are, how we got here and what we have to do to avoid cultural meltdown.
"synopsis" may belong to another edition of this title.
Review:
"[A] meticulously researched book... Levine's solutions are sensible...it's a vital discussion we need to be having" (Davin O'Dwyer Irish Times)
"Levine is an engaging, provocative writer, and there is much to like about Free Ride...an entertaining read, with an entertaining cast" (Observer)
"Pugnacious and well-researched" (Steven Poole Guardian)
"Important" (Bryan Appleyard Sunday Times)
"Comprehensive" (Pat Kane Independent)
Book Description:
"Levine is an engaging, provocative writer, and there is much to like about Free Ride...an entertaining read, with an entertaining cast" (Observer)
"Pugnacious and well-researched" (Steven Poole Guardian)
"Important" (Bryan Appleyard Sunday Times)
"Comprehensive" (Pat Kane Independent)
An agenda-setting book about the global marketplace in transition.
"About this title" may belong to another edition of this title.
- PublisherBodley Head
- Publication date2011
- ISBN 10 1847921485
- ISBN 13 9781847921482
- BindingHardcover
- Number of pages320
- Rating
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Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back
Published by
Bodley Head 04/08/2011
(2011)
ISBN 10: 1847921485
ISBN 13: 9781847921482
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781847921482
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Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back
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Vintage Publishing, United Kingdom, London
(2011)
ISBN 10: 1847921485
ISBN 13: 9781847921482
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Book Description Paperback. Condition: Very Good. 'On the one hand information wants to be expensive because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.' So said the influential technologist Stewart Brand at a 1984 hacker convention. Not only did his words evolve into a media business mantra that has shaped the internet as we know it today but the conflict which he predicted has led to a revolution in the way that our culture is disseminated and consumed. Over the last decade the traditional media - newspapers, music, television, films and books - have been systematically ransacked by digital organisations. Every media business has had to contend with the growing consumer demand for free online content. As it is currently configured, both technically and legally, the Internet allows technology companies to reduce the price of content to zero by letting them build businesses with content copyrighted by others. It's a very effective way to draw an audience. MySpace attracted a user base larger than the population of most European countries, in part by letting its audience stream music, then sold itself to News Corporation for $580 million. But what are the consequences for cultural businesses? Is the result simply mayhem and inevitable cultural impoverishment? Free Ride is the essential guide to a global marketplace in transition: where we are, how we got here and what we have to do to avoid cultural meltdown. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005839529
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Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back
Published by
Bodley Head
(2011)
ISBN 10: 1847921485
ISBN 13: 9781847921482
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Hardcover
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Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back
Published by
Bodley Head
(2011)
ISBN 10: 1847921485
ISBN 13: 9781847921482
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Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G1847921485I3N00
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Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back
Published by
Bodley Head 04/08/2011
(2011)
ISBN 10: 1847921485
ISBN 13: 9781847921482
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781847921482
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Free Ride: How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back
Published by
Bodley Head
(2011)
ISBN 10: 1847921485
ISBN 13: 9781847921482
Used
Hardcover
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Book Description Condition: Good. 1st edition, 1st printing. VG condition book with dust jacket. DJ is clean, has fresh colours and has little wear to edges. Content is clean with slight toning. Seller Inventory # 9999-9996603112
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Free Ride. How the Internet Is Destroying the Culture Business and How the Culture Business Can Fight Back
Published by
The Bodley Head 2011
(2011)
ISBN 10: 1847921485
ISBN 13: 9781847921482
Used
Hardcover
Quantity: 1
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Book Description Hardcover with dustjacket. Book minimal wear. Small tear top edge d j. No notes/underlining. Fine/very good. Seller Inventory # 201477243
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