To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The business plan also provides the blueprint for successfully creating and running the new venture. This fully revised and updated comprehensive guide covers every aspect of preparing and using a business plan. It includes: tools for analysing the market, customers, competitors, and the business environment; techniques for examining and choosing between alternative strategic options; and, a business planning model to help prepare financial forecasts. It includes information on how to analyse and mitigate risk. It helps you understand how to identify the business' financing needs and select the appropriate type of finance and how to use the book's business plan document template to write your own plan.
"synopsis" may belong to another edition of this title.
We hope that this book we will prove an invaluable reference for existing business planners as well those developing a business plan for the first time.
The materials range from simple business planning techniques and basic accounting to advanced strategic analysis and planning tools and techniques.
We have grouped together all the techniques that we find most useful for business planning in an easily accessible format. We hope this book will be invaluable for anyone involved in business planning activities. A great companion to this book is the Ecomomist's Guide to Business Modelling, also by Graham Friend.
If you have any comments on the book please send them to graham.friend@coleago.com.
A comprehensive guide to every aspect of preparing and using a business plan.
"About this title" may belong to another edition of this title.
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