Synopsis
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgment and decision making, is one of the world's most important thinkers. His ideas have had a profound impact on many fields-including business, medicine, and politics-but until now, he has never brought together his many years of research in one book.
In Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive, and emotional; the other is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities-and also the faults and biases-of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour. The importance of properly framing risks, the effects of cognitive biases on how we view others, the dangers of prediction, the right ways to develop skills, the pros and cons of fear and optimism, the difference between our experience and memory of events, the real components of happiness-each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.
Drawing on a lifetime's experimental experience, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our professional and our personal lives-and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you take decisions and experience the world.
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About the Author
Daniel Kahneman is a Senior Scholar at Princeton University, and Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002.
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Thinking, Fast and Slow
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Thinking Fast and Slow
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Hardback. Condition: Near Fine. Thinking, Fast and Slow is one of those rare books that manages to do two things at once: explain how the mind works, and quietly undermine your confidence in having one. Daniel Kahneman, Nobel Prize-winning psychologist and destroyer of the comforting myth that humans are rational creatures making sensible decisions, invites you into the machinery of thought and gently points out that a great deal of it is being held together with instinct, habit, guesswork, and whatever mental sticky tape happened to be lying around. We do not so much reason our way through life as stride confidently into error and then invent excellent explanations afterwards. The famous hook, of course, is the division between two modes of thinking: the fast system, which is automatic, intuitive, and wonderfully efficient right up until it makes a complete mess of things, and the slow system, which is effortful, analytical, and generally too tired to intervene unless absolutely necessary. Between them they run your life, your choices, your snap judgements, your shopping habits, your political opinions, and probably your last regrettable email. What makes this book such a delight is that it is not merely an abstract exercise in cleverness. Kahneman applies these ideas to business, medicine, investing, forecasting, risk, memory, confidence, happiness, and the broad human talent for being impressively certain about things we only half understand. There is a steady, almost elegant irony in reading page after page about cognitive bias while privately assuming that it mostly applies to other people. The book, naturally, has anticipated this. This is not pop psychology in the flimsy airport-paperback sense of ?five easy tricks to become a genius by Thursday.? It is a serious, rich, deeply influential work, but worn lightly enough that you do not need a laboratory or a statistics degree to follow it. Kahneman is that rare expert who can make you feel smarter while simultaneously proving that you are not nearly as smart as you thought. It is an impressive balancing act. Reading it can be a slightly unsettling experience. You begin with the agreeable notion that you are about to learn some fascinating things about the mind, and end by suspecting that your brain is less a crystal palace of reason than a busy back office full of overconfident clerks, missing paperwork, and a manager who signs things without reading them properly. Yet somehow this is oddly cheering. Human beings may be gloriously flawed, but at least the flaws are now footnoted. This Allen Lane edition from 2011, ISBN 9781846140556, is in Near Fine condition, which is pleasingly crisp for a book so concerned with the untidiness of thought. It looks intelligent on a shelf, authoritative in the hand, and faintly accusatory when left lying around half-read, as though it knows exactly why you bought it and how over-optimistic your reading schedule was. Ideal for readers interested in psychology, decision-making, behavioural economics, or simply the unnerving possibility that their own mind has been freelancing without permission for years. A modern classic for anyone who enjoys having their assumptions dismantled in a calm, civilised, and scientifically devastating manner. Seller Inventory # 6083
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