Films that Sell: Moving Pictures and Advertising (Cultural Histories of Cinema) - Softcover

Patrick Vonderau, Bo Florin And Nico De Klerk

Softcover

ISBN 10: 1844578917 ISBN 13: 9781844578917

Publisher: British Film Institute, 2016

Synopsis

While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.

About this title

About the Authors

Patrick Vonderau is a Professor of Media and Communication Studies at the University of Halle, Germany.

Bo Florin is Associate Professor of Cinema Studies at the Department of Media Studies, Stockholm University, Sweden..

Nico de Klerk is an independent film researcher, archivist and curator. He is on the editorial board of The Moving Image: The Journal of the Association of Moving Image Archivists.

Edition details

• Publisher: British Film Institute
• Publication date: 2016
• Language: English
• ISBN 10: 1844578917
• ISBN 13: 9781844578917
• Binding: Paperback
• Number of pages: 324
• Editor: Patrick Vonderau Bo Florin And Nico De Klerk