Change Activist: Make Big Things Happen Fast (Second Edition)

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9781843040279: Change Activist: Make Big Things Happen Fast (Second Edition)
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Change Activists make things happen - quickly and effectively. The tools of activism can be used by everyone to effect rapid change for themselves and their companies. This book shows you how to use activist tools in your working life to get big results, fast. And how success, profit and principles are mutually achievable – so you can have a job and give a damn.   The second edition tackles the "lack of trust" issue post Enron, Andersen etc. The cover of dirty business has been blown - stakeholder change activists are watching more closely so business leaders need to listen. Change Activist financial advice is expanded particularly how the pension crisis means change activism is needed to take responsibility for your own financial future. The rise of cause-related marketing is further explored showing why businesses need to show Change Activist awareness to get ahead on the 'milk round' - according to KPMG corporate social responsibility (CSR) is the second most important thing to graduates. Also see how Anita Roddick, Julia Middleton and other campaigners viewed and used the Change Activist message.

 

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Product Description:

Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels.Some of our books may have slightly worn corners, and minor creases to the covers. Please note the cover may sometimes be different to the one shown.

Review:

"A self-help book with a difference" Big Issue

"Carmel McConnell attempts the unthinkable – to wrestle self-help from the preserve of bouffanted American gurus... Change Activist outlines how it’s possible to have a career that forfeits neither morals nor muscle" Metro

"A very readable cross between a self-help book and a business manual" The Guardian

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Mcconnell, Carmel
Published by Momentum, WC2E (2002)
ISBN 10: 1843040271 ISBN 13: 9781843040279
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Carmel Mcconnell
Published by Momentum, WC2E (2002)
ISBN 10: 1843040271 ISBN 13: 9781843040279
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