The Gorilla Game: An investor′s guide to picking winners in high technology - Hardcover

Moore, Geoffrey A.; Johnson, Paul; Kippola, Tom

Hardcover

ISBN 10: 1841120014 ISBN 13: 9781841120010

Publisher: Capstone, 1998

Synopsis

Geoffrey Moore reveals the dynamics behind the market for high–tech stocks and outlines the forces that catapult a select number of companies to huge success. The Gorilla Game is a must–read for the thousands of high–tech managers and marketeers who made his first two books best–sellers, as well as for all investors looking for a reliable guide to the rapidly changing world of high technology.

About this title

Review

Finding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can't help but be dismayed at their extreme volatility--it's not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market and find the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the "gorilla game."

Moore's previous two books, Crossing the Chasm and Inside the Tornado are the bibles for many marketing professionals and product managers. In these books, Moore describes the life cycle common to the successful adoption of technology products and pinpoints moments in the cycle, for example "the chasm," the "bowling alley," and the "tornado," where products can either flourish or fade away. In The Gorilla Game, Moore takes these concepts and, with the help of co-authors Paul Johnson and Tom Kippola, applies them to finding gorilla stocks--stocks that dominate their market niche. The book looks at how the market values technology stocks and provides case studies of markets where gorillas have been born. Moore and his co-authors put their ideas to the test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. The result is a highly perceptive investment guide that anyone who's a fan of Moore's earlier work will find exciting and profitable. Highly recommended.

Synopsis

These authors - stock market analyst, high-tech consultant and known writer - offer a guide to the fast-paced and risky, but rewarding world of high-tech investment. They reveal the dynamics behind the market for stocks and show which forces catapult some companies to success.

About this edition

• Publisher: Capstone
• Publication date: 1998
• ISBN 10: 1841120014
• ISBN 13: 9781841120010
• Binding: Hardcover
• Number of pages: 342