What We Value: The Neuroscience of Choice and Change - Softcover

Falk, Emily

Softcover

ISBN 10: 1805226533 ISBN 13: 9781805226536

Publisher: Faber and Faber, 2025

Synopsis

'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of GRIT 'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of INFLUENCE Our choices shape who we are - but what determines how we make our choices? In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work. Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives. Whether we want to embrace new behaviours or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention and get in sync with others. This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.

About this title

About the Author

Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, where she also directs the Communication Neuroscience Lab and serves as associate dean for research at the Annenberg School for Communication. What We Value is her first book. Her work on the science of attitude and behavior change has been widely covered in the popular press and recognized with numerous awards, including early career awards from the Social & Affective Neuroscience Society and the Association for Psychological Science, the National Institute of Health Director's New Innovator Award, and more. She lives in Philadelphia.


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Edition details

• Publisher: Faber and Faber
• Publication date: 2025
• Language: English
• ISBN 10: 1805226533
• ISBN 13: 9781805226536
• Binding: Tapa blanda
• Edition number: 1
• Number of pages: 273