Becoming a Microsoft Dynamics 365 Marketing Functional Consultant: Learn to deliver enterprise marketing solutions and insights to exponentially grow your business - Softcover

Martnes, Malin

Softcover

ISBN 10: 1803234601 ISBN 13: 9781803234601

Publisher: Packt Publishing, 2022

Synopsis

Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 Marketing

Key Features

• Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing
• Get knowledge on how to use the systems features and functionality out-of-the-box
• Test your knowledge with self-assessment tests to better understand the content

Book Description

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant.

By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.

What you will learn

• Create and manage marketing forms and pages
• Write good emails and use analytics to measure their effectiveness
• Explore outbound and real-time customer journeys
• Use Power Pages for real-time marketing events
• Create surveys to send to your customers with Customer Voice
• Exploit the Microsoft ecosystem to get the best results

Who This Book Is For

Whether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you'll explore the system and will get be ready for end-to-end implementation.

Table of Contents

1. The Basic Configuration of Dynamics 365 Marketing
2. Managing Leads, Accounts, and Contacts
3. What Are Segments and Lists?
4. Managing Marketing Forms, Pages, and Websites
5. Creating Marketing Emails
6. Outbound Customer Journeys
7. Real-Time Marketing Journeys
8. Managing Events
9. Dynamics 365 Customer Voice
10. Power Platform

About this title

About the Author

Malin is a Solution Architect and Head of Dynamics 365 at Knowit carrying 10+ years of experience. She was early interested in marketing and got her degree in the field, but life took a different route and she became a consultant. My interest in marketing has been there the entire time. She has been an advisor for a bank and investment company on Dynamics 365 Marketing. She has been training in marketing and takes a lot of practicalities with the students. She works with the CRM part of Dynamics 365, Dynamics 365 Human Resources, Power Platform, ClickDimensions and Dynamics 365 Marketing! She was awarded the Microsoft Most Valuable Professional (MVP title) in July 2019 and became Microsoft Certified Trainer (MCT) in 2020

Edition details

• Publisher: Packt Publishing
• Publication date: 2022
• Language: English
• ISBN 10: 1803234601
• ISBN 13: 9781803234601
• Binding: Paperback
• Number of pages: 374