How to Find a Black Cat in a Dark Room (especially when there is no cat): The Psychology of Intuition, Influence, Decision Making and Trust - Softcover

Jacob Burak

Softcover

ISBN 10: 1786780852 ISBN 13: 9781786780850

Publisher: Watkins Publishing Ltd, 2017

Synopsis

HOW TO FIND A BLACK CAT IN A DARK ROOM IS ABOUT THE THINGS MONEY JUST CAN T BUY.

An entertaining journey to the peaks and valleys of human nature. Research from cognitive and social psychology you can apply in your day-to-day life. -- Rolf Dobelli, bestselling author of The Art of Thinking Clearly

Venture capitalist turned author and social activist, Jacob Burak, uses the metaphor of trying to find a black cat in a dark room to express just how hard it can be for us to 'see' clearly what would make us whole and happy, both as individuals and as a society.

His book combines the latest behavioural science with a deep social awareness garnered on the battlefields of tech investing to demonstrate a crucial finding: we are not nearly as smart or as rational as we think we are. Only by understanding our flawed human nature can we hope to reach our goals in life, business and politics.

Originally published in Hebrew, this is the first translation of this international bestseller into English.

About this title

About the Author

Jacob Burak is a Tel Aviv-based writer who draws from psychology, science and art to examine life and human nature. Since retiring from his business career in 2005, Burak has authored three bestsellers: Do Chimpanzees Dream of Retirement (2007), Noise (2009) and Why Kamikaze Pilots Wear Helmets (2011). Burak holds a BSc in Engineering and Management from the Technion and studied management at Harvard. He is active in social causes, including the Midot Organisation, which rates the effectiveness of NGOs, and Round-up Israel, which enables credit card users to donate fractions of their purchases. In 2013, Burak founded Alaxon, a digital magazine featuring articles on culture, art and popular science, for which he writes regularly.

Edition details

• Publisher: Watkins Publishing Ltd
• Publication date: 2017
• Language: English
• ISBN 10: 1786780852
• ISBN 13: 9781786780850
• Binding: Paperback
• Number of pages: 256