How to write a simple, living, breathing business plan that will actually drive your business.
A Business Plan. Sounds scary, right? You know a plan will help you grow your business. A plan will give you time with your loved ones. With a plan you will get your life back. You will fall in love with your business, all over again. But you don’t do numbers. You think writing a plan is hard, it’s complicated, it’s time consuming, it will take too long to do.
You’re wrong!
How about a simple plan? A plan for people who don’t do plans? Business plans don’t have to be complicated. They don’t have to be boring.
Let me show you just how simple a plan can be.
The fact is, there are no rules! It’s YOUR plan, you write it to grow YOUR business. Your business will fund your dreams if you get your plan right. So, who cares if you’re spelling is atrocious? Who cares if you don’t know what a U.S.P. is? Who cares if you don’t know the difference between your Mission and your Vision? The process of planning is what really makes the difference. If you stop and plan, you WILL grow your business. That’s all there is to it.
If you’re looking for rules – for how a Business Plan ‘should’ be written, this probably isn’t the book for you. Let me break it to you gently. If you’re looking for investment into your business, you need to have a business that actually works, that makes money, that will be able to repay your investors. If your Business hasn’t got a plan already, writing one in the ‘right’ format is not the answer. Write a plan that you can use first. Start small. Grow your Business, then look for the investors once you’ve figured out for yourself how your Business actually makes money.
Why not read this book? It won’t take long. You can do it in your lunch break. Follow the simple process. Write a 5-page Business Plan. A REAL Business Plan. Your Business, your plan, your rules. Work that plan. It might just change your life!
"synopsis" may belong to another edition of this title.
Kath Parrington is a natural-born planner. Planning is in her DNA. Entering the corporate world at the age of 22 she planned to have made her exit before turning 50. She achieved it aged 47. Through big business, she learned a lot about planning. And goal setting. And measuring. How to overcomplicate it, how the wrong goals drive the wrong behaviours, how planning is seen as boring, a chore, something most people avoid. And yet her own experience was that a clear plan can deliver your dreams. So, she's now trying to make planning simple and fun!If you're interested in the academic stuff, Kath has a Law degree, a post-graduate certificate in Business Excellence and a Masters degree in Business Administration. That's probably as close as you will get if you're looking for a formal qualification in business plans. And as most entrepreneurs will tell you, education doesn't teach you how to run a business. What's probably more important is that Kath makes an independent living from sound investment decisions she made 30 years ago. She has a property business and a coaching consultancy. All of this runs successfully through her planning habits.You can find out more about Kath on LinkedIn and facebook. But all you really need to know is that her passion is making planning simple. Oh, and dogs. Kath loves dogs.
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