The Ultimate Copywriting Guide for Beginners to Advanced: A short course on learning copywriting that sells, a book/workbook/handbook of web copywriting for business advertising,social media & email - Softcover

Hoechlin, Neil

Softcover

ISBN 10: 1719061130 ISBN 13: 9781719061131

Publisher: CreateSpace Independent Publishing Platform, 2018

Synopsis

"YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK"

This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now!

This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive!

An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time!

Heres a preview of what you'll learn in this book:

• Website Product Copywriting
  
• Blog Posts Copywriting
• The 4Us Formula
• The Aida Formula
• Landing Page Copywriting
• What Makes A Good Landing Page?
• Call-To-Action Copy
• Email Marketing
• Crafting An Effective Email Marketing Copy
• Sales Letter
• Sales Page Copywriting
• Keep It Laid-Back
• Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways
• Understanding Your Prospects
• The Ideal Customer
• Their Pains And Struggles
• The Sales Letter Structure
• Headline Essentials
• Types Of Headlines
• Bullets
• Subheadings/Sub-Headline
• Some Common Ways To Create An Engaging Subheading
• Usp Versus Esp
• Usp Or Unique Selling Proposition
• Crafting A Value Proposition
• Establishing Your Areas Of Difference
• Story Driven Copywriting
• Help The Reader Picture And Feel
• Call To Action (Cta)
• Managing Objections
• Reviews
• The Guarantee
• Faqs
• Postscripts (P.S)
• Great Reasons Why You Should Buy
• Subheadings
• Ad Errors
• Price
• Order Options
• Legibility
• More Information
• Free-Items
• Copywriting Mistakes To Avoid
• Trying To Sell Before First Giving Value
• Sounding Too Formal
• Wasting Your Reader's Time
• Make A Claim Without Proof
• Attempting To Sell To Everyone
• Do Not Begin At The Start
• Be Flexible
• Leave Out Needless Words
• Discuss Your Prospects' Issues
• Swipe Files
• The Better Letter Checklist:
• Finishing Up
  

Get your copy now!

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Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2018
• Language: English
• ISBN 10: 1719061130
• ISBN 13: 9781719061131
• Binding: Paperback
• Number of pages: 52