Data Science for Business People: Use Python To Tackle Your Toughest Business Challenges - Softcover
Synopsis
This beginner's book will teach you how to apply the principles of data science to improve your business strategies - no math proficiency required! Easy-to-follow chapters take the reader through concepts like A/B testing, supervised and unsupervised machine learning, web scraping, and more. Each concept is illustrated using real-world business applications, real-world data, and useful Python code examples. The tone is conversational, and the author avoids the dense mathematical theories associated with data science in favour of simple explanations and practical applications. By the end of the book, readers should be comfortable working with data, applying data to business problems, and using best practices to analyse data using Python.
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About the Author
Bradford Tuckfield is a data scientist, a consultant, and a writer. He received a PhD from the Wharton School of the University of Pennsylvania, and a BS in Mathematics from Brigham Young University. He is the author of Dive Into Algorithms (No Starch Press) and Applied Unsupervised Learning with R (Packt). In addition to working as a data scientist and tech manager for top finance firms and startups, his research has appeared in academic journals spanning math, business management, and medicine.
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Dive Into Data Science (Paperback)
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Paperback. Condition: new. Paperback. Learn how to use data science and Python to solve everyday business problems.Learn how to use data science and Python to solve everyday business problems.Dive into the exciting world of data science with this practical introduction. Packed with essential skills and useful examples, Dive Into Data Science will show you how to obtain, analyze, and visualize data so you can leverage its power to solve common business challenges.With only a basic understanding of Python and high school math, you'll be able to effortlessly work through the book and start implementing data science in your day-to-day work. From improving a bike sharing company to extracting data from websites and creating recommendation systems, you'll discover how to find and use data-driven solutions to make business decisions.Topics covered include conducting exploratory data analysis, running A/B tests, performing binary classification using logistic regression models, and using machine learning algorithms.You'll also learn how to-Forecast consumer demandOptimize marketing campaignsReduce customer attritionPredict website trafficBuild recommendation systemsWith this practical guide at your fingertips, harness the power of programming, mathematical theory, and good old common sense to find data-driven solutions that make a difference. Don't wait; dive right in! "Learn how to apply the principles of data science to improve business strategies. Chapters cover concepts such as A/B testing, supervised and unsupervised machine learning, web scraping, and more. Each concept is illustrated using real-world business applications, real-world data, and useful Python code examples"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781718502888
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