Items related to There is No B2B or B2C: It's Human to Human #H2H
Synopsis
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare´Anderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
"synopsis" may belong to another edition of this title.
- PublisherSubstantium
- Publication date2017
- ISBN 10 1640079335
- ISBN 13 9781640079335
- BindingPaperback
- LanguageEnglish
- Number of pages68
Search results for There is No B2B or B2C: It's Human to Human #H2H
Stock Image
There is No B2B or B2C: It's Human to Human #H2H
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 1640079335-11-1
Quantity: 1 available
Stock Image
There is No B2B or B2C: It's Human to Human #H2H
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00085767273
Quantity: 1 available
Seller Image
There is No B2B or B2C: It's Human to Human #H2H
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Reading copy. May have signs of wear and previous use scuffs, library copy, highlighting, writing, and underlining . Dust jacket may be missing. 100% GUARANTEE! Shipped with delivery confirmation, if youâre not satisfied with purchase.Ships USPS Media Mail. Seller Inventory # OTV.1640079335.A
Quantity: 1 available
Stock Image
There is No B2B or B2C: It's Human to Human #H2H
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0001405979
Quantity: 1 available
Stock Image
There Is No B2B or B2C : It's Human to Human: H2H
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 51943108-75
Quantity: 1 available
Seller Image
There Is No B2B or B2c: It's Human to Human #H2h
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 29286269-n
Quantity: Over 20 available
Seller Image
There Is No B2B or B2C: It's Human to Human: H2H (Paperback or Softback)
Published by
Substantium 2/23/2017, 2017
ISBN 10: 1640079335
ISBN 13: 9781640079335
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. There Is No B2B or B2C: It's Human to Human: H2H 0.3. Book. Seller Inventory # BBS-9781640079335
Quantity: 5 available
Seller Image
There Is No B2B or B2c: It's Human to Human #H2h
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 29286269
Quantity: Over 20 available
Stock Image
There is No B2B or B2C: It's Human to Human #H2H
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781640079335
Quantity: Over 20 available
Stock Image
There is No B2B or B2C It's Human to Human H2H
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781640079335
Quantity: 15 available