Great Speech!: A Simple & Proven Blueprint to Crafting Keynotes & Signature Talks - Softcover

Cervantes, Cesar; Hayward, Steven

Softcover

ISBN 10: 1636804187 ISBN 13: 9781636804187

Publisher: Ethos Collective, 2025

Synopsis

Is this thing on?

There are two kinds of speeches in the world: the ones that change lives and the ones that make people wish they had different lives. If you've ever sat through the second kind (and who hasn't?), you know what we mean. Whether you're delivering your viral signature talk or a corporate keynote speech, this book will ensure your audience isn’t secretly dialing 911 in the hopes of getting the building evacuated.

Here’s the good news: you've done the hard part already. You're an expert. Maybe you've written a whole book about it. Maybe two. It’s groundbreaking and earth-shattering, and you know people need to hear it. But turning that into a talk that people will actually listen to? That's a different skill entirely. Don't worry—we've got the blueprint.

Authors Cesar Cervantes and Steven Hayward have cracked the code for creating unforgettable speeches. In Great Speech!, they reveal their proven blueprint, which has generated over 24 million views and hundreds of standing ovations.

Inside, you'll discover how to:

• Transform your expertise into a career-defining talk with our proven blueprint.
• Hook your audience from the first word with psychology-backed strategies.
• Turn complex ideas into a problem statement that makes audiences forget to blink.
• Create an O.M.G. moment that audiences will share for years to come.
• Design a call-to-action that can spark a movement.

A Great Speech Can Change The World (and your business).
Let’s Create Yours.

About this title

About the Authors

Cesar Cervantes is a speaker coach and speechwriter based in Houston, TX. He started his journey as a stand-up comedian, was featured on Comedy Central, and appeared in several Hollywood movies. He then taught comedy classes in the theatre department at Colorado College before becoming a professional speaker, teaching people how to develop deeper connections using humor. Cesar has served as a speaker coach at multiple TEDx locations across three continents. He now leads Top Talks and his speaker mentorship program. He's an avid tennis player and loves being a dad even more than he loves tacos.

Born and raised in Toronto, Canada, Steven Hayward is a Professor of English at Colorado College. In addition to publishing four award-winning books, including the Canadian national bestseller Don't Be Afraid, Steve is a seasoned keynote speaker, TEDx speaker, and directed the documentary feature The Block Plan, which won "Best Picture" at the 2022 Helsinki International Educational Film Festival.

Edition details

• Publisher: Ethos Collective
• Publication date: 2025
• Language: English
• ISBN 10: 1636804187
• ISBN 13: 9781636804187
• Binding: Paperback
• Number of pages: 126