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Doublespeak: From "Revenue Enhancement" to "Terminal Living, How Government, Business, Advertisers, and Other Use Language to Deceive You: 1 (Rebel Reads) - Softcover

 
9781632460172: Doublespeak: From "Revenue Enhancement" to "Terminal Living, How Government, Business, Advertisers, and Other Use Language to Deceive You: 1 (Rebel Reads)
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Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak - euphemism, jargon, gobbledygook or 'bureaucratese' and inflated language - showing how each is used in business, advertising, medicine, government and the military. In this seminal book, Lutz articulates that the goal of doublespeak is 'to distort reality and corrupt thought'.

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Synopsis:
Shows how bureaucratic language is deliberately used to mislead, distort, and deceive.

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  • PublisherIg Publishing
  • Publication date2017
  • ISBN 10 1632460173
  • ISBN 13 9781632460172
  • BindingPaperback
  • Number of pages304
  • Rating

Other Popular Editions of the Same Title

9780060161347: Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

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ISBN 10:  ISBN 13:  9780060161347
Publisher: Harpercollins, 1989
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  • 9780060919931: Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

    Harper..., 1990
    Softcover

  • 9780060920326: Doublespeak

    Softcover

  • 9780517064146: Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

    Harper..., 1991
    Hardcover

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Book Description Paperback. Condition: new. Paperback. Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeakeuphemism, jargon, gobbledygook or "bureaucratese," and inflated languageshowing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "to distort reality and corrupt thought." Describes the four different types of doublespeak (euphemism, jargon, gobbledygook, and inflated language). Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781632460172

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