Synopsis
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.
Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers:
Developing a framework
Assessing the value you offer
Recognizing the business role of design
Communicating in a corporate language
Gaining and forming business relationships
Developing design briefs and approval presentations
Managing and hiring staff
Incorporating creativity
Overcoming obstacles and moving forward!
These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
"synopsis" may belong to another edition of this title.
About the Author
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Managing Corporate Design: Best Practices for In-House...
Stock Image
Managing Corporate Design: Best Practices for In-House Graphic Design Departments
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_448495847
Seller Image
Managing Corporate Design : Best Practices for In-House Graphic Design Departments
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 33167488-n
Stock Image
ManagingCorporateDesign Format: Hardback
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 9781621536758
Seller Image
Managing Corporate Design : Best Practices for In-House Graphic Design Departments
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 33167488
Stock Image
ManagingCorporateDesign Format: Hardback
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread copy in mint condition. Seller Inventory # SS9781621536758
Seller Image
Managing Corporate Design
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresseshead-onthese new challenges in a highly practical manner.Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers:Developing a frameworkAssessing the value you offerRecognizing the business role of designCommunicating in a corporate languageGaining and forming business relationshipsDeveloping design briefs and approval presentationsManaging and hiring staffIncorporating creativityOvercoming obstacles and moving forward!These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Seller Inventory # LU-9781621536758
Seller Image
Managing Corporate Design (Paperback)
Published by
Skyhorse Publishing, New York, 2018
ISBN 10: 1621536750
ISBN 13: 9781621536758
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses-head-on-these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781621536758
Stock Image
Managing Corporate Design: Best Practices for In-House Graphic Design Departments
Seller: revreaders, Pittsboro, NC, U.S.A.
Seller rating 1 out of 5 stars
Soft cover. Condition: As New. Seller Inventory # BR 58a
Stock Image
Managing Corporate Design: Best Practices for In-House Graphic Design Departments
Published by
Allworth Press October 2018, 2018
ISBN 10: 1621536750
ISBN 13: 9781621536758
New
Trade Paperback
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperback. Condition: New. Seller Inventory # 245937
Seller Image
Managing Corporate Design
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresseshead-onthese new challenges in a highly practical manner.Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers:Developing a frameworkAssessing the value you offerRecognizing the business role of designCommunicating in a corporate languageGaining and forming business relationshipsDeveloping design briefs and approval presentationsManaging and hiring staffIncorporating creativityOvercoming obstacles and moving forward!These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Seller Inventory # LU-9781621536758