Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy - Hardcover
Synopsis
Succeed globally. Passport not required.
You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
- A process for creating world-ready products, websites, and software
- Cultural insights into China, Russia, Germany, Brazil, India, and more
- Tips for localizing text, images, icons, and pictures for the world
- New rules of the translation economy
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it.
This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
Who this book is for
This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.
"synopsis" may belong to another edition of this title.
Review
“Think Outside the Country is a primer for those starting out on their globalization journey and a useful refresher course for those who think they know it all. Crafted by a seasoned copywriter and industry insider, the book is a fun read while providing some serious food for thought.” -- Multilingual Magazine
“Websites are 'Born Global' and thus can be accessed instantly worldwide. But this also means that we have no room for cultural blunders, functional errors or mistranslations. The book "Think Outside the Country" by John Yunker is a quick guide to assist readers with fine tuning websites for global audiences. This book is a rich collection of global web design recommendations, best practices and plenty of interesting screenshots to help readers gain a more nuanced understanding of key cultural and user interface issues when connecting with online users worldwide. It is a must read for content marketers, localization professionals and almost anyone interested in global digital media communications and global marketing.” -- Dr. Nitish Singh, Associate Professor of International Business, The Boeing Institute Of International Business, St. Louis University
“John Yunker is the quintessential expert on web and content globalization and Think Outside the Country proves it. Wonderfully engaging and packed with practical guidance on how to thrive in the translation economy.” -- Laurel Delaney, president, GlobeTrade.com; author of Exporting: The Definitive Guide to Selling Abroad Profitably
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Think Outside the Country: A Guide to Going Global...
Stock Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781618220547
Stock Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781618220547
Buy New
£ 30.89
£ 5.02 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # 380825778
Buy New
£ 30.11
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Print on DemandSeller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # 26382029677
Stock Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Print on DemandSeller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND. Seller Inventory # 18382029671
Stock Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781618220547_new
Buy New
£ 30.71
£ 11.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Print on DemandSeller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781618220547
Buy New
£ 31.79
£ 16.07 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: New. New. book. Seller Inventory # ERICA77316182205436
Seller Image
Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Print on DemandSeller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnOver the past decade John has helped hundreds of companies and organizations improve their global websites and processes. He also has extensive experience managing globalization on the client side, most recently as a sr. p. Seller Inventory # 574507061
Buy New
£ 59.36
£ 42.36 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Seller Image
Think Outside the Country : A Guide to Going Global and Succeeding in the Translation Economy
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Succeed globally. Passport not required.You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economyIn the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it.This book helps marketers, designers, and executives develop sound strategies for going globaland avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.Who this book is forThis book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it. Seller Inventory # 9781618220547