Electronic Commerce: The Strategic Perspective

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9781616100292: Electronic Commerce: The Strategic Perspective

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

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Watson, Richard T.
Published by Orange Grove Books (2009)
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Richard T Watson
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Book Description Orange Grove Books, United States, 2009. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects. Bookseller Inventory # TNP9781616100292

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Richard T Watson
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Book Description Orange Grove Books, United States, 2009. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects. Bookseller Inventory # APC9781616100292

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Richard T Watson
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Book Description Orange Grove Books, United States, 2009. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects. Bookseller Inventory # APC9781616100292

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Book Description University Press of Florida, 2009. Paperback. Book Condition: NEW. 9781616100292 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bookseller Inventory # HTANDREE01226829

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Book Description Orange Grove Texts Plus. Paperback. Book Condition: New. 115 pages. Dimensions: 10.8in. x 8.0in. x 0.3in.This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i. e. , Harvard Business School, European Case Clearing House. The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781616100292

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