Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) - Softcover
Synopsis
A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Fader advocates that in the world of customer centricity, there are good customers … and then there is pretty much everybody else.
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About the Author
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. Follow him on twitter @faderp.
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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
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Wharton School Press (edition ), 2020
ISBN 10: 1613631022
ISBN 13: 9781613631027
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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Paperback or Softback)
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ISBN 10: 1613631022
ISBN 13: 9781613631027
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