Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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9781609613822: Onward: How Starbucks Fought for Its Life Without Losing Its Soul

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.

Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day--a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.’

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Product Description:

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company's comeback


In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Product Description:

How Starbucks Fought for Its Life Without Losing Its Soul.

"About this title" may belong to another edition of this title.

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Book Description Rodale Incorporated, United States, 2012. Paperback. Book Condition: New. Reprint. 211 x 140 mm. Language: English . Brand New Book. In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company s comebackIn 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Bookseller Inventory # ABZ9781609613822

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Book Description Rodale Incorporated, United States, 2012. Paperback. Book Condition: New. Reprint. 211 x 140 mm. Language: English . Brand New Book. In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company s comebackIn 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Bookseller Inventory # ABZ9781609613822

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