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Social Psychology and Evaluation ISBN 13: 9781609182137

Social Psychology and Evaluation - Hardcover

 
9781609182137: Social Psychology and Evaluation
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This compelling work brings together leading social psychologists and evaluators to explore the intersection of these two fields and how their theory, practices, and research findings can enhance each other. An ideal professional reference or student text, the book examines how social psychological knowledge can serve as the basis for theory-driven evaluation; facilitate more effective partnerships with stakeholders and policymakers; and help evaluators ask more effective questions about behavior. Also identified are ways in which real-world evaluation findings can identify gaps in social psychological theory and test and improve the validity of social psychological findings--for example, in the areas of cooperation, competition, and intergroup relations. The volume includes a useful glossary of both fields' terms and offers practical suggestions for fostering cross-fertilization in research, graduate training, and employment opportunities. Each chapter features introductory and concluding comments from the editors.

 

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Review:
"A defining primer on the interaction of evaluation and social psychology. The book provides an overall assessment of the promise and problems, including many examples of hits and misses, and advances several ideas for better integration. Lots of enlightening commentary from the editors is a big plus."--Ernest House, EdD, Professor Emeritus, University of Colorado at Boulder

"The study of social processes, the design of social interventions, and the assessment of effectiveness of programs and policies are important endeavors. However, scholars in these areas have become increasingly isolated. Social Psychology and Evaluation brings together leading scholars to identify issues of shared interest and to reintegrate these areas empirically and conceptually. Bridging theory and practice, intervention and evaluation, and social psychology and social policy, the book is well written and accessible to a broad audience. At a time of increasing specialization, each chapter reminds us that theory, application, and evaluation are complementary and that understanding how these areas relate produces better science and greater benefit to society. This volume is timely, informative, and important; it sets a valuable agenda for the field for many years to come."--John F. Dovidio, PhD, Department of Psychology, Yale University

"This is an excellent book for introducing social and other psychologists to program evaluation, and for helping evaluators to anchor their practice in theories, concepts, and methods developed by social psychologists. These theories, concepts, and methods can shed light on the social and interpersonal phenomena and dynamics of settings in which evaluations are embedded, and can help ensure that data gathered in social settings are reliable and valid. The book creates a strong case for the importance of theory-driven program evaluation. It demonstrates a range of ways that social psychology can conceptually and practically guide program evaluations, make programs more effective, and, most important, make apparent the reasons why particular programs work. This book would be valuable as part of an applied social psychology course or a course preparing researchers to do program evaluation."--Geoffrey Maruyama, PhD, Department of Educational Psychology, University of Minnesota
About the Author:

Melvin M. Mark, PhD, is Professor and Head of Psychology at The Pennsylvania State University in University Park, Pennsylvania. He has served as President of the American Evaluation Association and as Editor of the American Journal of Evaluation (for which he is now Editor Emeritus). Dr. Mark’s interests include the theory, methodology, and practice of program and policy evaluation, as well as the application of social psychology.

Stewart I. Donaldson, PhD, is Professor and Chair of Psychology, Director of the Institute of Organizational and Program Evaluation Research, and Dean of the School of Behavioral and Organizational Sciences at Claremont Graduate University in Claremont, California. He currently serves on the board of the American Evaluation Association. Dr. Donaldson has been honored with Early Career Achievement Awards from the Western Psychological Association and the American Evaluation Association.

Bernadette Campbell, PhD, is Assistant Professor of Psychology at Carleton University in Ottawa, Ontario, Canada. Her research applies social psychological theories of negotiation, persuasion, and attitude change to achieve a better practical and theoretical understanding of evaluation activities and concepts such as stakeholder dialogue and evaluation influence.
 


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9781609182120: Social Psychology and Evaluation

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ISBN 10:  160918212X ISBN 13:  9781609182120
Publisher: Guilford Press, 2011
Softcover

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